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How do you know which precincts to walk and which doors to knock?
You need a plan.
Here's one: Walk 8 hours every single day for 18 months. Knock on every door and meet every resident.
Do that, and you'll meet 22,000 people who never vote.
Chances are, you have a job, a family and other things to do. You want to maximize your walking time by targeting the people who actually vote, and have an efficient way to find them.
Walking precincts is not rocket science. It's a methodical invasion of only the neighborhoods that serve your campaign strategy.
This
step-by-step guide is the planning tool you need to get the most votes
out of your volunteers and your walking time. This guide tells you how
to:
- Locate the voters you want to meet
- Calculate how many homes you can reach with the time and volunteers available
- Decide where to walk first
- Prepare
Walking Kits for your volunteers containing:
- precinct maps
- walk lists
- tracking codes
- scripts
- Determine what time of day to walk which neighborhoods
You also get:
- Instructions and sample scripts for candidates and volunteers
- Tips on handling volunteers
- Precinct walk Checklist
There
is no substitute for getting out and meeting the voters. Ads, yard signs
and endorsements help build name recognition, but they don’t convince
people as effectively as you or your volunteer looking directly in their
eye, shaking their hand asking for their vote.
This guide describes a method for organizing precinct walks that reach
the largest number of high-propensity voters in your district. The model
can be used for large or small races. You can use it for city council
and school district races without much modification.
For larger races - such as county, assembly and state senate offices -
the fundamentals remain the same, but the scale would be bigger and you
would employ more sophisticated and detailed analysis of voting patterns
and trends than are offered here.
I recently managed a campaign for a first-time candidate running for school
board. This is how we planned our precinct walks.
Click here to see the rest of the Precinct Walk sample
(You need Acrobat Reader to view this sample. Download it free here.)This
guide is available only as a downloadable PDF file. $9.95
16 pages
