Lists are the answer to chaos.

Now you can benefit from years of experience in countless campaigns by knowing what to look for, and what to look out for. Consider:

 

Case study:

Your announcement as a candidate is buried in the Saturday edition of the local paper because your press release missed the deadline.
(See Checklist #24, News Releases: Format and Content)

 

Case study:

Your staff arrives to set up your biggest fundraiser, but you can't get into the facility because someone forgot to obtain the key.
(See Checklist #18, Invitational Events: Facility and Decorations Committee)

 

Case study:

 

You are the hottest candidate in the race and you have more volunteers than you know what to do with.
(See Checklist #14, Jobs for Volunteers)

They say the devil is in the details. Well, so are the votes.

To be an effective candidate, you must leave many of the details to your staff and volunteers. The Campaign Checklists give you the perfect vehicle to convey assignments and instructions.

Why the perfect vehicle? Because we've done a lot of the thinking for you. We haven't thought of everything - your campaign has it's own specifics. That's why we send the Checklists in a Word file; so you can modify them to your particular needs.

Campaign veterans know the value of the Checklists. Consider what James Rushing, Chairman of the Orange County (CA) Libertarians wrote to us:

".. the Orange County candidates have adopted The Candidate's Handbook.. because of the Checklists that are provided in digital form so that copies can be modified, printed and distributed to volunteers for their use in the specific duties assigned to them."

The 32 Campaign Checklists are distilled from the pages of The Candidate's Handbook. Below is Checklist #2 Forming a Campaign Committee.
(We apologize for the small font. Feel free to copy it and put it in Word where you can see it better - and even use it!)

#2 FORMING A CAMPAIGN COMMITTEE
Actions by Candidate and Organizing Committee:
__ Appoint Chairman of the Organizing Committee
__ Select a secretary or note-taker
__ Establish a schedule of committee meeting dates
__ Set a target date to form the Campaign Committee
__ Review the political situation: issues, opposition, community attitudes, name recognition, support bases
__ Check voting patterns in recent elections
__ Gather information on filing dates and requirements
__ Get Campaign Financing/Ethics Manual and forms
__ Gather costs for printing, mailing, advertising, Web site
__ List supporters, contributors, volunteers
__ Draft preliminary budget
__ Plan and begin fundraising
__ Open bank account
__ Start Web site construction
__ Print Candidate Fact Sheet
__ Print Pledge/Endorsement/Volunteer cards
__ Decide general campaign strategy
__ Decide campaign organization
__ List campaign materials in priority order
__ Set tentative date to announce candidacy; plan event
__ Form the Campaign Committee

For more sample Checklists, click here. Download them. Use them!
(You need Acrobat Reader to view this sample. Download it free here.)

Checklists are available in Word file. $9.95

"...probably the most complete set of checklists ever published describing all of the detailed actions and decisions required to run a successful campaign." -Doug Willis, Associated Press