Campaigns for any elective office thrive on planning and organization, it's as simple as that.

Would you drive across country without a plan and a map, even if you've done it before?

Of course not.

The Candidate's Handbook delivers the plan and the map, and a good deal of detail about what to expect along the way. It set the standard for campaign books in 1981, and has been in constant demand ever since.

• A primer for political newcomers.
• A handy reference for veteran campaigners.
• Updated in 2002.

In The Candidate's Handbook, you will discover :

• how to develop your campaign organization.. a step-by-step guide
• 15 fundraising techniques that work ...don't finance your own campaign!
• sample budget, timetable and campaign plan
• 12 ways to build name recognition ...then persuade them to vote for you
• sample scripts for polls and surveys
• cost saving and production tips on campaign materials
• how to launch your campaign Web site
• tips on media and press relations
• get-out-the vote schedules, scripts and techniques

Samples of The Candidate's Handbook can be viewed in PDF format by clicking the links below.

To view these files you need Adobe Acrobat. If you don't have it, you can download it for free.

Sample pages of entire book including the table of contents.

(You need Acrobat Reader to view these samples. Download it free here.)

Available in soft cover, 171 pages. Usually ships within 24 hours. $24.95

Also available as downloadable Secure PDF file. (Warning! Secure PDF can be read on a computer, but not printed!) $12.95